A Podcast is simply a prerecorded
audio or video file, saved in specific formats and posted online.
What's most interesting is the fact that podcasts can be subscribed
to. Similar to a magazine subscription,
the information is delivered on a regular basis and in a consistent
format. Your podcasts can be made available to anyone who has an
interest and an internet connection.
How does having my own podcast
benefit me or my customers?
Simply put, a podcast makes your information more easily available.
Suppose you have information that needs to be passed on to your
clients on a regular basis-say, a schedule of events, or special
sales offers. Your audio podcast can be produced and posted online
once, and will be automatically distributed to everyone who has
subscribed to it.
